Share and Enjoy
The web is moving visual. Fact.
Reports suggest that many of us are now tired of plain, text-based, web browsing. Advances in technology including improvements in internet speed, and advancements in image and video compression, have contributed to our growing need for a more creative and imaginative desire for a more visual experience. It’s no surprise that YouTube, Instagram, Flickr and many more visual sites have been such an amazing success.
Stand up Pinterest!!
Fast forward to 2012, and meteoric rise of Pinterest, and the worlds fasting growing social network. Images are taking over our social lives and, given the words above, people are viewing, scanning, pinning and repinning pictures like they are going out of fashion.
Giving the public the ability to pin an image from any website at the click of a button does not come without its pitfalls and dangers of course. Images can be a dangerous commodity, and the team at Pinterest are going to have their hands full if they want to control the content on their site.
As with any other successful and popular website, spammers and marketeers are going to try any way possible to exploit the popularity and growth of Pinterest to their advantage. Those in the industry know that the worlds two most popular social networking platforms, Facebook and Twitter are rife with fake accounts and are constantly bombarded with spam.
What could go wrong?
Where do you start? The downside to having an internet full of images and videos is that it takes things to a new level of controversy. Images are more offensive, descriptive and easily cause much more outrage among the masses.
There are many controversial subject matters that walk that fine line. A recent report from CBS Los Angeles suggests that women are using Pinterest to find images of anorexia and eating disorders. Searches such as “anorexic”, “thinspiration”, or “thinspo” are now being used by women for searching, tagging and pinning pictures, and this could influence others.
Whilst images of both animal and child abuse can give powerful messages, and help sign up more support for these good causes, the images are disturbing to most – and understandably so.
It goes without saying that where there are images online, there are images of sex and slander. A quick search on Pinterest can reveal an incredible amount of raunchy images, and this is the largest battle that Pinterest will have to fight. Fighting the adult industry is a battle that is going to have to be won in order for the platform to be a complete success.
Not forgetting the terms
For the record, Pinterest do have those things that many ignore when signing up to websites – Terms and Conditions. They have gone a long way to cover themselves in the event of a copyright breach, and are quite clear in the type on content that permit on their site. They have an extensive list of restrictions on their acceptable use policy, however policing this is going to be a huge struggle for the company. Among other activities, users cannot post content that:
- Seeks to harm or exploit children by exposing them to inappropriate content, asking for personally identifiable details or otherwise
- Contains any information or content we deem to be hateful, violent, harmful, abusive, racially or ethnically offensive, defamatory, infringing, invasive of personal privacy or publicity rights, harassing, humiliating to other people (publicly or otherwise), libelous, threatening, profane, or otherwise objectionable
- Creates a risk of harm, loss, physical or mental injury, emotional distress, death, disability, disfigurement, or physical or mental illness to yourself, to any other person, or to any animal
- Violates, or encourages any conduct that violates laws or regulations
The Pinterest News Team