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As businesses everywhere are climbing all over themselves to establish how best to use your favorite pinning platform, spare a thought for the less obvious businesses such as recruitment agencies and direct employers.
With a user base of over 20 million, and showing no sign of stopping, there is obviously a large market out there. More importantly, statistics show that users are spending significantly more amount of time on Pinterest than they do on other social networking sites such as LinkedIn. If companies could leverage this user base, and find a way to get to their target audiences, they could be onto something big.
Using the growth of the ‘visual web’, it will also be interesting to see if the ‘power of pin’ will make a difference to job agents and seekers alike, and pinning resumes, job positions and portfolios will change the landscape forever.
Here’s our handy hints and tips for recruiters, employers and job seekers. See if you agree?
- Recruiters could easily create job boards for current positions, and taking this a step further, could categorise positions using taxonomies such as industry, job title or location. Adding those important hashtags will allow for extended search capability too.
- Smarter agencies could soon be implementing the Pin It button onto their sites to allow people to quickly and easily pin positions onto Pinterest and let the viral machine take over and spread the word.
- Companies can have boards dedicated to jobs or careers, much in the same way as they may have a page on their website. By combining the two, and including those all important links and hashtags, businesses can send that traffic from their pin boards, straight to their job page.
- A viral campaign, asking candidates or staff to pin a product, service, or even a direct job position, can send a large amount of traffic to a businesses Pinterest board, and thus spread the word of a desired position very quickly.
- Job seekers could pin their resumes online, and for those in a more creative role, it’s the perfect place to advertise your portfolio. Consider a graphic designer or photographer who posts his (or her) work onto the web, and in the blink of an eye, it’s repined, shared and commented on, and found it’s way into a potential employers inbox.
- Candidates could easily follow the boards of companies that they are interested in finding a job with, or alternatively, with their favourite recruitment agent.
This is all theory of course, and it’s too early to say if this is going to be used extensively on Pinterest. One thing is for sure, if Pinterest continues to grow at it’s current rate, recruiters everywhere will be smelling blood and coming after you…..
The Pinterest News Team