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As businesses catch on to the Pinning phenomenon, marketeers are looking at more and more creative ways to promote a brand on the worlds most popular pinning platform. To give you a helping hand, here are 5 hints and tips a business can use to improve its brand on Pinterest.
Logos, colors, descriptions and taxonomy
To begin, add your businesses logo to your Pinterest profile, and if you have a slogan, or catchy company phrase, make sure that that’s added to your page, and shows up for all your visitors. If your brand has a particular set of colors, make sure that they are seen on your pinboards by adding the relevant images as pinboard covers.
If you have a large number of product lines, create them as pinboards and make it easy for users to navigate through your product set. If you have a particular set of brand keywords that you use elsewhere, add them to your board names, or make sure that they are included in the descriptions. Make use of the hyperlinks to drive customers to particular product lines, or a landing page of a particular promotion or campaign.
Use your descriptions to explain what sets you apart from your competition and why your brand is the best on the market.
Pin and follow buttons
Whilst rather obvious, make sure that your website clearly shows visitors how to find your business on Pinterest. Adding a “follow us” button on the contact us page is a great start, but if you can, place it on the homepage too, and if you have social media icons in the header or footer, make sure that Pinterest sits right alongside Twitter, Facebook and everything else that you have.
To complement your follow button, make sure that you also have a Pin It button placed on your site. If you have images of products that would be well suited to Pinterest, give users the maximum opportunity to pin your products at the click of a button. There are many ways to integrate the Pin It button, so make sure it’s easy to see, and use, for your customers.
Be Social and engage your community
Join in with the community and make conversation. Comments on pins, both inside and outside of your own pinboards, will spread your businesses name, and give great opportunity for your brand to become viral. Being involved in conversation on trending pins is a fantastic way of putting a message out there for others to see.
Encourage your audience to participate in your boards and to build a community. Active strategies will see positive results yielded in next to no time.
Competitions and Contests
This is an excellent way for your brand to be spread virally, and for your to drive more traffic to your pinboards. Giving away a product or gift voucher will have hordes of people talking about your brand and repininng your images across Pinterest. Use the competition rules to get your company products repinned as much as possible, and the images of your products zooming across hyperspace before your closing date of entry. Let your competition run for enough time to increase that brand exposure.
Offering discounts exclusively to Pinterest followers will drive buzz and get the community pinning and repinning your products and increasing brand awareness at the drop of a hat.
Keep it Fresh
Make sure that you update your Pinterest content and keep your images fresh. Consider adding images that are exclusive to Pinterest to promote a product and to encourage customers to repin the exclusivity. Revisit your content on a regular basis and try to make sure that all products are current and available.
Pinning and repinning content from the web is also a good way to keep customers returning to your boards. Add content that is relevant to your products, keywords, colors, and brand guidelines is excellent for maximum effectiveness.