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Following on from their $150 million investment in Pinterest earlier this year, Japanese eCommerce giant Rakuten have begun the integration of the famous pin-it button into 3 of their Internet offerings.
Pinterest Into Japan And Beyond…
News coming out of Tokyo this week confirms that Rakuten Travel, Rakuten Recipe and virtual shopping mall Rakuten Ichiba all have integrated the pin-it buttons for sharing images and content to users of the worlds favorite pinning platform. The addition of the pin-it button complements their other social sharing buttons for Facebook, Twitter, Google+ and others.
The Future Looks Bright For Pinterest
The move is one of the clearest signs yet that Rakuten intend to use Pinterest further, and to help promote its use throughout the Asian region. Reports have suggested for some time that Pinterest is a natural fit for the Rakuten business model and this demonstrates the long-term plan to integrate Pinterest into it’s eCommerce strategy.
Following the announcement of the $150 million investment back in May, Hiroshi Mikitani, CEO of Rakuten, said in a statement “We see tremendous synergies between Pinterest’s vision and Rakuten’s model for e-commerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world.”
Given the huge growth of Pinterest around the world, there is much to be optimistic about for the Japanese giants.
The Pinterest News Team